This review explores the phenomenon of ‘wishcycling’—a
consequence of growing commitments to sustainable behaviors—and its impact on recycling contamination. While recycling rates have increased over the past six decades, high contamination rates have led to the closure of recycling programs and limited recycling of certain materials. Informational interventions as well as switching to a dual-stream recycling system would substantially reduce contamination. We discuss the role of individuals, corporations, and regulators in generating this problem. Further, we liken individual wishcycling to the recycling attitude of corporations and governments. We discuss policy options to address these issues.